![]() This includes synonyms, related terms, and alternative phrases that convey a similar meaning.įor example, some of the keyword variations being targeted in this guide include “template for on-page SEO”, “on-site optimization list”, and “on-page SEO cheatsheet”. Keyword variations are different versions of the primary and secondary keywords that people might use in their search queries. Google’s algorithm has determined that cluster of keywords means the same thing, so similar content should be ranked for them in the search engine. That’s because similar web pages are ranking for those phrases in the SERPs as the primary keyword phrase (mentioned above). If you notice similar URLs ranking for closely related keywords in the search engine results pages (SERPs), then those terms and phrases should be your secondary keyword targets for SEO.įor example, two secondary keywords being targeted in this guide are “on-page optimization checklist” and “on-page SEO list”. Therefore, you should use one of the best keyword research tools to uncover as many secondary keywords as possible to optimize for on-page SEO as you’re working your way through this checklist. Because Google is a semantic search engine, web pages can rank for a multitude of secondary keywords that have the same search intent as the primary keyword phrase. Secondary keywords are closely related words and phrases that support the primary keyword and provide more context to the content. The primary keywords you select should have a higher search volume than the secondary keywords you include (mentioned next) to help boost the on-page SEO signals.įor example, the primary keyword being targeted for this guide is “on-page SEO checklist” because it has a higher search volume than any of the other keywords being targeted on this page. ![]() ![]() Primary keywords also play an essential role in almost every on-page SEO element, as you’ll discover when working through the template. ![]() Primary keywords are the main words and phrases that define the subject matter for the content, and people are most likely to use these types of keywords when looking for relevant information on search engines like Google, Yahoo, and Bing.
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